(link is to Linkedin profile)
You do not have to have a Linkedin account to view Mr. Patel's profile. Simply click the X in the upper right of the box that overlays the text.
In this Statement Before the House Judiciary Committee (a pdf) on July 10, 2024, Herrish Patel, President of Unilever, describes the structure of GARM, a consortium, that included X, created to help advertisers decide where to advertise.
It is heartening to read -- starting on p. 4 of Mr. Patel's statement -- of the guidelines that reject purchasing advertising in proximity to advertising that promotes rape, domestic violence, hate speech, child sexual abuse and a number of other polarizing forms of expression.
One of Unilever's main products is Dove soap. (The following two paragraphs were AI generated & copied from the web.)
Dove's Campaign for Real Beauty, launched in 2004, was a groundbreaking marketing campaign that challenged traditional beauty standards and promoted self-acceptance.
The campaign featured real women of different ages, shapes, sizes, and ethnicities in its ads instead of models, breaking with convention and resonating with audiences worldwide. Dove also used authentic stories such as the viral "Real Sketches" video, to promote body positivity and connect with a broad demographic.
In his statement to the Judiciary Committee, Mr. Patel speaks of the importance of maintaining Dove's advertising integrity; he acknowledges the challenges of finding and retaining customers and clearly states that they, Unilever, are in no way obligated to advertise with anyone. Thus, boycott or no, the free enterprise system, Mr. Musk, is in effect.
No comments:
Post a Comment